Can it be done? Staying away from those low cost per click keywords which seem to damage your revenue? How does one target these keywords and more importantly, how can an analytics test find them?

Here are a few steps to start on the initial “low CPC” coverage.

Step 1.) Since Google has both Analytics and Adsense, sync up both accounts. Create a spreadsheet to fully understand or grasp the where with all about which keywords are damaging the site. Now go for about a 5-7 month span on this spreadsheet. Compare and search out for the lowest cost per click as well as lowest keywords contributing to any salary. Even if it comes down to keywords used repeatedly but give off the false illusion of cash growing in your bank account. These reused low CPC words are simply being multiplied because of how many times they have succeeded on a repetition basis.

Step 2.) Make another spreadsheet. This spreadsheet will consist of all those low CPC’s you’ve collected from the previous step. Ranking from the lowest performing keyword to the highest, be organized and also be ready to say goodbye. Those keywords are simply driving away business.

Step 3.) Test out SEO BOOK’S Keyword Density Analyzer. Some of those low CPC’s can be saved. But remember any keywords that can be replenished more than likely need to become a long-tail keyword. By combining several keywords that alone would hardly break even but together could serve a higher purpose. However, this long-tail keywords will only work if the phrase or term still competes as well as regulates along the lines of the niche provided.

You will also need to gather the URL’s of these low CPC’s according to which pages each section is located within. Some publisher’s have a high standing amount of material while other blogs have only been around for a short period of time.

Step 4.) Getting rid of the mess. Actually there is no true definitive way to remove low CPC’s in the first place. The best action is to manage outstanding quality talent and maneuvering around such low cost per click advertisers. Think of it as chess where one great move could have revenue coming in and another locked in a corner awaiting for a further conclusion.

As mentioned above these four steps can help reduce low CPC’s. However, no one can truly be rid of the little suckers. Avoiding a treacherous, draining low cost ads can end up costing you more. This is about finding a balancing, fine line between the stocks of high and low keywords. Utilize the effort of combining and searching out higher quality long-tail keywords. Even if each word in the phrase brings in a lower cost, maybe even below average. Combined with other low cost keywords could eventually break even. This is all about taking quality over quantity.

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