Predictability seems out of reach…that is for most individuals. Yet for the world of advertising, predictability is a tool to use to seek out any trends for future investments. As luck would have it the website Velocity takes out the hard work by scanning millions of URLs each day to find and pick out any trends starting to surface. Now that’s the thing about trends, they seem to happen by chance. One blogger may write about the process of marketing options and somehow five other bloggers end up doing the same. These trends are the leading pioneers of a predictive advertising front.

By running in front of the storm and identifying any trends ready to be placed within a blog post. Take a look at your revenue. Because “trends” also is a code for increased revenue. Think of it as a sudden jump start to your blog based on traffic and keyword CPC functions. Whether traffic was slow to begin, then steady began to build. Take a shot with incorporating a possible trending niche into the publishing.

Back to Velocity for a moment, Velocity does have an app available to stay ahead of the curve. So think about it for a moment and consider downloading the app to save some time and hustle. Velocity has seen an increased number of traffic just from the possibility of predicting trends! Which sounds slightly insane, yet if at any point one could increase their revenue two fold, that’s a chance worth taking.

The technical term is ‘Predictive Analytics’. And the amount of sustaining power this idea carries is monumental. Being able to predict CPC’s with a higher distinction and ratio allows for the lower CPC’s to be thrown out the window. There would honestly come a point where lower CPC’s would decrease by 50% at least. One honorable section about ‘Predictable Analytics’ will be the concrete conclusion of creating new improved content. A publisher/blogger would no longer have to worry about cost (high or low) towards links, text or images. Because of the trend and by watching to rise or fall of that trend, you would be able to predict exactly what should be written content wise.

Even thought ‘Predictive Analytics’ is still considered a strategy which time will tell if it is successful. Already this strategy is causing a stir around the web. As months go by improvements are being made via Velocity. Although Velocity is one of the main attractors, there are three more options to keep an open eye on: cluster models, propensity models and collaborative filtering. Which properly involve discovering the data used by bloggers. In the sense by tracking behavior by demographic location. Zeroing in on which countries may be visiting your site more, as well as clicking on the ads on your page. Collecting this type of data is important for any general increase towards a revenue, this are just a handful of ways to officially raise your earnings.