Yearly Archives:2016

Mobile ads are still in the early stages of development. Even though mobile apps are far and wide because virtually anyone and everyone on the planet has a mobile device…Google has only now come to terms with CPC’s achieving status on mobile ads.

What would be some positive aspects? Income for advertisers and investors will skyrocket. Not to mention that Google is zoning in on location details. Meaning even if a few individuals click on a product description CPC within location (Google Maps) but decide to buy a certain product in a store. Even though the product was not bought online, that CPC is going to grant a double whammy profit simply because of CPC location. Sounds a bit futuristic right? Well that is exactly where we are headed. Yet in the long run this could ideally help out ‘Mom and Pop’ businesses who have adjusted to getting on the app bandwagon.

Ad size, one would not think about the project detail about ad size via a mobile device. Which is probably why Google wants to finally tackle this aspect head on. Instead of coming across those game ads on some app you’ve recently installed, Google is issuing out a way to officially customize and conform ad space to look clean cut. No more overstuffed bright neon banners.

Now for the possible downside…long-tail keywords. Yes, long-tail keywords are now the “in” advantage point. Once advertiser’s complained about the lack of character usage within ad space, Google came in with an answer. That is by doubling the intended character space, one even equals out to 80 characters for a proper description. By gifting an ad with the right description and long-tail keywords, sadly anyone looking to have a singular concrete organic follower flow…will not work out for you. This idea works solely based around Google and any search advertisers.

For some this next bit of information may add a bit of paranoia. Okay, with the contest between in-store buying verses online buying….Google has decided to step up their game and start tracking once a CPC ad happens to be close to location; in which that said individual has clicked upon that CPC then gone to a nearby store for some sort of purchase. Ideally there, in the advertising world this is pure gold. However, in terms of too close to being monitored or spied on seems to have a few individuals riled up.

Who knew the mobile ad universe was as complex or conflicted. Actually everyone guessed right, otherwise mobile ads would be far more advanced and used. So…who is going to benefit from all of this knowledge, publishers. Either small business owners to a well known blogger who has started to sell their own brand. Yet a few tricks and kinks need to be worked out (thanks to Google) before the conversation about mobile ads appears into our virtually reality. Nevertheless publishers will gain a swell increase to their revenue… so keep a look out.

Every wondered what prospects drives away blog traffic? Is it a bad personality or grammar? Many obstacles can cross your path and usually it comes down to the most mundane and simple tasks.

Foremost analyzing any general income of traffic is probably a great way to start. Funny enough beginning bloggers actually forget this step. They set up several pages, create excellent content even going further and beyond with graphics. All the while leaving there Google tools to the wayside. Now becoming a little tech savvy will come in handy to keep that blog up and running smoothly.

To transition towards graphics, now some graphics can keep a story progressing however, every individual has come across that one page where somehow an overload of glitter graphics or meme’s seem to fill the page. Filling up the cache causing the browser to load incredibly slow. So what happens, we exit out knowing to never go back to that page. As a word of caution, do not overload any page with graphics. Less is more.

Ever hear of the 20/80 rule? Twenty percent is based around original content while the other eighty is shared and important information. This is networking at it’s best. Sharing and legitimately commenting (on a heartfelt level without the use of emojicons) on another’s work adds a sense of community. The blogging sphere is all about community, unity and informing others about current events or art. Test out this rule to see if it applies to your content.

About adding a sincere comment to another’s shared work means that you pay attention. Responding by communicating exactly what feelings, experience or questions you have for the shared individuals work shows interest and understanding.

The next bit may be surprising or completely obvious…humor. Add a sense of humor to a variety of paragraphs. No one wants to read a monotone post. As human beings entertainment is a part of our every waking lives. Find a humor niche within your content, bring the topics to life and give a vitality fueled discussion some passion.

Oddly enough between the humor, 20/80 rule, analyzing and normal, obvious knowledge about setting up a blog can become muddled. However, the most important reminder should be noted. A form of internet peer pressure is felt to make any blog succeed. No one wants to be writing their heart out and only two people are responding or no one at all.  This, again is where networking becomes involved. Create online friendships, openly support a cause or repost posts that strike a chord within yourself. Nowadays every blogger is open about where they stand politically, emotionally and artistically. Expression is the highest form of flattery as well as becoming a networking guru. Uncover where the truth lies by conveying thoughts via a blog or showcase artistic talents by recording, photographing, painting or any other means.

Stop diverting traffic or followers by ignoring the general rule of thumb. Learn to network, communicate and express to receive the much needed feedback to make your blog work for you.

The difference between followers and traffic is the fact that followers keep coming back, while traffic is a general influx of visitors. Now becoming a blogger means building an audience, either a few loyal followers keep coming back as each new post is uploaded. Or an influx of various traffic keeps opening in opportunities for “followers” to keep coming back for new content.

Step 1.) Content and context is everything. If the content being presented on the blog is not updated, on schedule or relevant to the current topic at hand…do not even try. Think of blogging as a current event journalist, on top of the newest story and constantly keeping up to date with the news. Whether the topic you’ve chosen is fashion, celebrity, technology, music or general public knowledge become a professional in that field. Allow your followers to understand that the content and context being written and posted is efficent and worth the read through.

Step 2.) Stay on top of the current slang or word-usage for the topic currently in discussion. Simply speak the language your followers are currently speaking. Sometimes this means adapting a varied skill at going between a prolific way of speaking to internet language.

Step 3.) Readers can tell when the blogger is not personal or relatable. Even if the blog is about technology which essentially is the lesser of every emotion. Relate an experience to the discussion. Do not allow the content falter and read as if one copied a manual of stereo instructions. Based on the normal individuals attention span, personal is better when informative can start to sound repetitive.

Step 4.) Create a logo. For some reason a logo seems to be the last idea left in the waste basket. A logo defines exactly and brands the name in which you’ve decided to roll along with. A blog and logo are two peas in a pod. Always, always attempt to design a logo before launching a blog or website. Because once a logo is attached it will make life that much easier. Followers and visitors will be able to recognize and direct even more traffic towards your topic of discussion. Check out all the Make-Up Youtube Users who have made a name for themselves. Each and every one of them has a logo.

Step 5.)  Copyright or mark any photos taken. If you intend to use photos from a photographer always add their link or watermark. By establishing a copyright rule to your blog and crediting all photos, your reputation will be rewarded. Not only will these photographs start following but eventually this can be seen as a promotion tool. Not only will they be helping you by promoting your blog but a vice versa action will take place by helping them out as well. This allows a slow network to build in favor of any website you’ve curated and run.

Five steps seems like a small number yet each one has a substantial pull and tug effect. One has to find the fine-tuning qualities to their own website to make their mark.